WHAT IS VINE CONCEPTS?

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BUILT FROM OVER A DECADE OF REAL MARKETING EXPERIENCE.

After finishing my MBA, I started my career working for big consulting companies (Deloitte, SapientNitro, Accenture) where I worked with clients like Target, Best Buy and Bayer. I gained valuable technical experience and helped solve complex business problems for incredibly large companies.

In 2013 I branched out on my own and become a marketing consultant. My client list quickly grew past the point where I could handle the workload myself. It was time to build an agency (WEBRIS).

I got an office, hired a few people and was ready to scale…Or so I thought. Things didn’t go well – I lost a lot of clients and was forced to seriously reconsider my “agency” model.

A still from my presentation on Moz’s Whiteboard Friday.

My failures had nothing to do with my ability as a marketer. My issues were rooted in something most marketers overlook.

I didn’t have the proper processes in place to scale my business.

I became obsessed with taking the knowledge in my head and documenting it into step by step SOPs, templates and short video trainings (read more about the “5 Phases”).

My agency exploded – we grew to $1.1M ARR in just 16 months. These processes allowed me to productize a very complex service base business. Instead of having to constantly worry about service quality, I could focus on growing the business through marketing, sales and improving the quality of life for my staff.

Most importantly, our margins increased five fold. Having detailed systems allowed me to hire lower wage, less experienced (often overseas) staff.

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I became obsessed with taking the knowledge in my head and documenting it into step by step SOPs, templates and short video trainings (read more about the “5 Phases”).

My agency exploded – we grew to $1.1M ARR in just 16 months. These processes allowed me to productize a very complex service base business. Instead of having to constantly worry about service quality, I could focus on growing the business through marketing, sales and improving the quality of life for my staff.

Most importantly, our margins increased five fold. Having detailed systems allowed me to hire lower wage, less experienced (often overseas) staff.

The Blueprint is a platform with done for you trainings and SOPs. These are the exact same systems, processes and tactics I’ve used to scale my agencies to 8 figures in revenue.

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